Pensions Scheme Leaflet

Coalville Business Services Ltd

I recently got commissioned to create a leaflet/flyer for Coalville Business Services Ltd. I was told to create an image that would not only tell the story of the information given, but that would help those reading it to find the subject matter more intriguing, and therefore getting them to read the entire leaflet rather than just throwing it away

Due to the fact that the NEST option, would be more problematic for the consumer to find themselves in and the subject of savings; I felt that showing a piggy bank climbing its own money stairs with the possibility of falling into the trap, (or rather, NEST) would not only help show the overall message, but make an eye-catchingly quirky graphic.